Insight into fair business principles and practices

The Fair Practice Module

Doing business in a fair manner. Crucial, isn't it?

Yet we easily allow ourselves to be underpaid. We accept conditions and situations that peers in another industry would never accept. Our industry is undervalued and it is up to us to change that. To make it convincingly clear what we and our colleagues in the cultural and creative sector are worth.

Wiser and more empowered in 5 lessons
This module brings you all the tools you need to have a good conversation about an fair working practice. You will discover how the cultural field works. You will have insight into situations and learn to form your own vision around business and ethical issues. Thanks to these new insights, you will soon be able to stand up for yourself and your colleagues with a clear argument.

"Our sector is undervalued. Most artists can barely make a living from art. That needs to change and it can change

The Fair Practice Module

How does the cultural world work? Who are the players and how does the system work? How can you have an influence to make the field fairer? This lesson talks about the Fair Practice Code, which is the code of conduct for doing business and work in our sector. You will gain insight into the importance of doing business in a fair way. In the power of solidarity, justice and transparency. Is that not there? We brainstorm on how you yourself, or together, can take action.



Fair share is the topic of discussion. We go deeper into diversity and inclusiveness. How important it is to bring worlds and people together. To be open to people of all backgrounds, orientations and skills. To listen to and learn from each other. Through this class you will gain insight into the importance of the Diversity and Inclusion Code. We discuss case studies and find thought directions and action items together.


Fair pay, that's what we all want. But what is that? In this lesson you will learn more about the pay structure in the cultural world. In fact, we do the calculations for the entire chain. That way you'll see who earns and who bears most of the costs. The big advantage: you learn to calculate a fair rate for yourself. We also discuss 'the small prints' and contracts. Finally, we look at a case. This will give you a better picture of fair pay.



Your work is your hobby, right? An hour more or less should not matter? What do you think about that? Is that sustainable? For you, for your private life? In this lesson you will gain insight into working hours and what is regulated about them in the law. We will discuss the concept of time in Western and African philosophy. We will also discuss the importance of being alert to performance pressure and burn-out using case studies. Finally, a gift for your life: you get tools to manage your time well.





What is the value of art? In this lesson you will discover how you can name the value. Aesthetically, economically and socially. This will help you in your conversations with clients, funds, friends and acquaintances. The nice thing is: you can sharpen your skills in this lesson with an actor. In this way, you will learn to make clear with confidence the importance of your work, of your colleagues and of our sector. If we can do that-and all do it-we'll have a powerful collective message.


You bring your insights together in your own Fair Practice Manual. This can be in words, images, whatever you want. You discuss your Fair Practice Guide with the other students during an intervision. If necessary, you polish it. Until you have a copy you can be proud of.

Educational videos

The Fair Practice Module of the ATD collaborated with the Social Justice and Diversity in the Arts lectorate to develop four educational videos in which research group members share their approaches.

Watch the educational clips here.

Information for teachers

The Fair Practice module puts the theme of 'a fair labour market' on the agenda for the arts and culture sector. The module prepares students for a complex world after their studies by

  1. Providing insight into the sector
  2. Supporting the student in developing their own vision and
  3. Providing practical tools.

The aim is that the student learns to constantly test his own working practice in a changing world.

The lessons focus on the values of fair chain, fair pay and fair share of the Fair Practice Code. To these the values of fair value (art advocacy) and fair time were added, as desired by the students after two successful pilot editions. These pilot editions are the Fair Practice Module (AHK Entrepreneurship) and the Fair Practice Module XL (ADT)

Added Value
The module dives into complex issues and cross-curricular themes that every student must learn to relate to. It goes beyond acquiring skills: vision development is central and therefore the lessons take an ethical approach. Philosophy teacher Sophie van Hoorn brings this module to life, together with teachers Gabriela Acosta Gamacho, Rachelle Bottenbley, Jimmy Pierre de Graaf and others.

The module consists of five lessons, homework, a final assignment and intervisions. Each lesson has three pillars:

  1. Theory
  2. Vision development
  3. Skills (acting on that vision)

Study load
There are 35 hours for this module. The lessons take 3 hours; the homework 1,5 hours. The final assignment takes 3 hours. The intervisions take 3 hours.

Criteria are compulsory attendance and participation



‘The Fair Practice Module’ has been developed and facilitated through the Quality agreement funds project, ‘Fair Practice Module’. Here you can see where the Quality agreements budget is allocated.