To learn more please visit the Premiere website.

Premiere is a research and innovation Horizon Europe project that aims to modernise performing arts developing and validating a comprehensive ecosystem of digital applications, powered by leading edge AI, XR and 3D technologies. To do this, it brings together partners from art academies, performing art venues, research centres and the business sector, from six different European countries. 

MOTIVATION

Performing arts is an important part of Europe’s intangible cultural heritage. The live display makes it, in most of its part, unrepeatable. Even if the same show is performed twice, in the exact same conditions, cast and audience, it will still be different. Theatre and dance performances have not been recorded to an extent and even when recorded, this is done by methods of controversial quality. Even nowadays, that a large variety of digital tools is available, there is still the risk of losing the chance to deliver new-born cultural heritage to future generations.

Additionally, the cultural and creative sector is faced with a new crisis brought on by the Covid-19 pandemic surge. The live arts sector was of the most affected ones and there emerges the need to employ specific recovery tools that help professionals and services come back to business. Thus, it is critical to develop a variety of tools that will not only preserve in a typical sense, but also support the whole lifecycle of a performing arts artifact in a remote manner.

PREMIERE

The overall objective of PREMIERE is to develop and validate a comprehensive ecosystem of digital applications, powered by leading edge AI, XR and 3D technologies, designed to fulfil the needs of diverse end-user communities involved in the main stages of the of the lifecycle of performing arts productions, including amateur and professional performers, performance art producers and curators, performance art spectators and scholars.

OBJECTIVES

1. Broaden accessibility to audiences that cannot attend live performances due to physical distance, health reasons or economic causes.
2. Enhance the understanding of present and past performances by audiences with diverse cultural, social, historic and educational backgrounds.
3. Enrich the creative process by adding new elements, dimensions and capabilities, offered by advanced digital technologies, while enabling international collaboration.
4. Increase the visibility of performances by supporting both spectators in searching for relevant content and producers/curators in communicating their work to the most relevant audiences.