Want to join? Please email to dascreativeproducing@ahk.nl

In the lecture series ‘Entrepreneurship’ of the master DAS Creative Producing in collaboration with Adyen, Vincent de Rooij will give a lecture about reciprocity and the anthropological background of this term on Sunday, September 11 at 11.00h-13.00h @ Adyen office Rokin 49. In this September lecture we will focus on art and sustainability. How do you build durable and reciprocal (business) relationships? And what can creative producers learn from the anthropological perspective on reciprocity? (lecture is in Dutch)

Vincent de Rooij is an associate professor, affiliated with the Department of Anthropology at the University of Amsterdam (UvA), and a member of the Amsterdam Institute for Social Science Research (AISSR). He studied anthropology and linguistics at the UvA and did PhD research in Zaire (now Democratic Republic of Congo) on codeswitching, the use of more than one language in everyday interactions. In recent years he has been engaged in the study of youth language and popular culture, and the relationship between the use of vernacular language and regional identity. His most recent fieldwork site is East Zeeland Flanders, an area struggling with a loss of public facilities, schools, and stores. The aim of the research, in which the guiding theoretical concept is social resilience, is to find out how residents cope with these challenges.

De Rooij's interests lie in the intersections of multilingualism, popular culture, multimedia practices, and the politics of place.

This lecture is in collaboration with Adyen. The company Adyen was founded in 2006, in the city center of Amsterdam, by a group of Dutch entrepreneurs. Adyen is a payments platform that processes for leading companies around the world. Currently, the organization has more than 2000 employees and 27 offices around the world. In 2021, Adyen opened additional office space at the Rokin, in the same city center where the companies’ journey began. To engage with, and give back to, the city of Amsterdam, the company opens up its offices for Amsterdammers in collaboration with the Academy of Theatre and Dance. Within its education, the academy explores the ways in which art can contribute to shaping the world, based on a firm belief that art can set people and realities in motion and has, for some time, wished to present themselves outside the university walls.