Study programme

The two-year MA programme DAS Creative Producing consists of four modules, each lasting one semester. Work formats include: work groups, lectures, group discussions, peer support, coaching and tutor discussions, and joint visits to relevant cultural programmes, conferences and events.


Each module consists of five units. During each unit, students spend Saturday – Wednesday at DAS Graduate School. In addition to the monthly lectures, there are five theoretical learning pathways underpinning the modules:

  • Art and entrepreneurship: business administration, entrepreneurship within the arts.
  • Art and the world: philosophy/ethics, sociology, internationalisation.
  • Art, diversity and inclusion: diversity and inclusion.
  • Art and the law: copyright, business law, labour law, contract law / liability law.
  • Art and management: management theory and peer support.

The first four units of each module consist of content-based input. Students reflect on the theory offered and the input from our guest lecturers from their own practical perspectives. Unit five is spent working on a final paper.

The modules cover subjects such as vision, entrepreneurship and context.

  • Module 1: Platform. What does the professional field in the arts look like, what are the important parties that shape the professional field and how do we exchange producing expertise within these disciplines?
  • Module 2: Vision. Students spend this module working on the development and expression of their artistic vision.
  • Module 3: Entrepreneurship. Students develop their knowledge of and views on finance and entrepreneurship, and researching and designing innovative organisational and financial models.
  • Module 4: Context. What is the social context in which you place your work as creative producers?

Each module concludes with a final assignment, in which students process theory and insights. These assignments are assessed by the core team, coach and subject teacher. At the end of each module, students present their final assignments. They choose their own format. For this presentation students will invite outside eyes, such as future colleagues, partners and mentors.

The final assignments per module:

  • Module 1: What is your position as a producer in the field of the arts?
  • Module 2: What is your vision on your professional practice as a producer within the context of the arts and of society?
  • Module 3: Based on your vision, what is your preferred business model?
  • Module 4: The study programme is concluded with a Master Proof in which students tackle a specific project in full detail including their views on content, context, funding, and intended target group.

During each module and to conclude, students present the development of their assignments to their fellow students, tutors, coaches and future colleagues.


DAS Creative Producing is all about generating broad support, sustainability, and co-ownership. In line with this mission we collaborate with various partners from the arts and academia. Our collaboration with partners such as the Prins Claus Fonds and Black Archives helps our conscious efforts to make our programme and curriculum inclusive. Various professional areas provide direct input, e.g. our collaboration with universities such as VU and UvA and various schools internationally.

The lectures take place in Adyen's building on Rokin. The company is opening its offices to Amsterdam residents in collaboration with the Academy of Theatre and Dance to connect with, and give back to, the city of Amsterdam.